As face-to-face and in-branch interactions continue to decline, many financial institutions are struggling to replace these important brand building moments, and build meaningful relationships that provide true value to consumers in an online setting.
Leading financial institutions are adapting to these changes by integrating financial education that maps to consumer life stages -- planning for college, home buying, retirement, etc. -- into their content marketing initiatives.
The results are compelling: consumers who complete online education programs are 29 times more likely to buy a sponsor’s products, and 94 percent report a more favorable perception of the sponsor’s brand.
Download the webinar recording and learn:
- The latest research on the power of content marketing and consumer expectations
- How to use financial education as content marketing to differentiate your brand and measure engagement
- Best practice examples from BB&T, Suncoast Credit Union, US Bank, and others, that showcase how to adapt to the banking digital age