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Top 5 Mistakes Marketers Make

When Targeting Millennials

The face of banking and financial education has changed across the course of a few short years. With the millennial generation moving rapidly to the forefront of the banking community, financial institutions can no longer shy away from the increasingly dominating digital and mobile technologies.

Download our guide, Top 5 Mistakes Marketers Make When Targeting Millennials, and you’ll learn:
  • The challenges financial institutions face while marketing to millennials
  • How to utilize digital technology to deliver information that’s both relevant and digestible •
  • Why authenticity counts when millennials make financial decisions
About EverFi 
Our mission at EverFi is to drive lasting, large-scale change to the financial capability of learners of all ages. We help banks and credit unions make transformative impact on the livelihoods of their communities, consumers, and employees through online education, data, and services.
For questions about this research paper, email Lindsey at or call 202-871-9292 to speak with a member of our team.


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