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Reaching Millennial Consumers

Reaching Millennial Consumers:

Using Financial Education as Content Marketing

Financial Institutions (FIs) need new account holders to survive and grow, while the communities they serve—particularly young adults—need a better understanding of investment and finance. With the right tools, these two critical needs can be addressed simultaneously—providing the next generation of account holders a leg up, and future-minded FIs opportunities for engagement and growth. 

Review the guide, Reaching Millennial Consumers, and you'll learn:
  • The benefit of financial literacy to financial institutions
  • 5 strategies to connect with millennials through financial education
  • How to use financial education as content marketing 
About EverFi 
Our mission at EverFi is to drive lasting, large-scale change to the financial capability of learners of all ages. We help banks and credit unions make transformative impact on the livelihoods of their communities, consumers, and employees through online education, data, and services. For questions about this research paper, email Katie at or call 202-871-9292.


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